Who are Homelyfe?

Homelyfe is a digital insurance service. Quite simply, we help you get the right policy, at the right price. We’ve made it really easy to buy and manage your insurance in one place, so no more stress!

Category: FAQ-who

AG Lyfe trading as Homelyfe has signed an agreement with Pen Underwriting Limited and we’re in advanced discussions with a number of other leading insurers with the aim of building a select panel.

Category: FAQ-who

Our founders, Peter Goodman and Andrew Craven, found buying insurance complicated, outdated and a lot more time-consuming than it should be. We won’t give you a history lesson, but the insurance industry hasn’t changed much since the 17th century. Pete and Andy felt it could be modernised by using smart technology to make the process simple, helping people save both time and money.

Category: FAQ-who

We are building Homelyfe as we speak, ready to launch in Summer 2017. You can sign up below so that you’re the first in line.

Category: FAQ-who

Unfortunately not; we’re a UK company, licensed and regulated in the UK, and right now we have no plans to expand abroad.

Category: FAQ-who

How does it work?

From our launch, we will offer Home Insurance (Buildings & Contents), plus Home-Buyers Protection Insurance (HBPI). We hope to add Pet, Travel and Car very quickly after launch.

Category: FAQ-how

You answer a few questions telling us what you need, and we create a draft policy based on your individual needs. We then go to our panel of insurers and they bid for your business, in real time. Next we’ll show you the results so that you can compare the quotes like for like. All that in a matter of seconds.

Category: FAQ-how

Price comparison websites only help you to find the cheapest policy. Once you’ve found the cheapest, you then have to go to the insurer you have selected and buy the policy. So really it’s double the work. With Homelyfe it all happens in one place. From our app you can browse, buy, manage and claim, whenever and wherever.

Category: FAQ-how

We take a commission from the insurers we work with for each policy sold. The commissions are the same across all our partners so we are not incentivised to work with one over the other.

Category: FAQ-how

AG Lyfe Ltd trading as Homelyfe (Firm Reference Number 775185) are an Appointed Representative of Vibe MGA Management Limited, who is authorised and regulated by the Financial Conduct Authority (Firm Reference Number is 770419).

Category: FAQ-legal

We never sell your data, and we’ll never spam you, but following your agreement, we do share relevant information with our selected panel of insurers to get you the best deal.

All your data is stored in our secure cloud, operated by Microsoft. We utilise bank-grade encryption to secure your data in transit and at rest, so you can be sure that your personal information is protected with us at all times.

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Get involved

Click ‘sign up’ below and we’ll keep you up-to-date with the latest news from Homelyfe and invite you to download the app as soon as its available.

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Sign up to find out more

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