Legitimate Interest Notice

This page provides information on how Homelyfe will use your data for legitimate purposes.

When you use our website, or any of our other services, we may collect personal information about you.  The type of personal information we collect will vary depending on the services you are using.  Our privacy policy explains this.

Companies must have a clear lawful (legal) basis under which they can collect and use (process) your personal information.

If you buy an insurance policy through our website, the lawful basis under which we collect and use your personal information is that it is necessary for the performance of a contract or pre-contractual steps.

In all other circumstances, the legal basis under which we collect and use your personal information is that it is necessary for our legitimate business interests.  “Legitimate interests” means the interests of our company in conducting and managing our business to enable us to give you the best service and the best and most relevant experience.

The section below details the personal information we process for our legitimate interests and how we use that information.

You have a right to object to this processing and our privacy policy explains how you can do this.

Here are some of the ways we use your information:

1. To improve our services:

How we use your personal information

We may use your personal information to help us understand how people are using our website and app so that we may improve them.

Our legitimate interests

We need to ensure that our website and app work as effectively as possible. User behaviour analysis and visitor data enables us to ensure our services run at optimum performance and perform correctly.

 

2. To carry out research:

How we use your personal information

We may use your personal information to perform research and to help us better understand the geographic coverage of insurance policies in the UK.

Our legitimate interests

Research enables us to develop new products and services for the benefit of our users and for the benefit of Homelyfe to ensure that it can operate effectively in a competitive market.

 

3. To provide an insurance eligibility check:

How we use your personal information

If you carry out a quote on our website or app, we will use your personal details to carry out that quote.

Our legitimate interests

Insurance policies differ according to geographic region and this is determined by postcode. Postcodes are essential for us to provide an insurance quote. We will also send a copy of that quote to your email.

 

4. To track the progress of a claim:

How we use your personal information

If you choose to make a claim we will collect your personal information and to submit and track the progress of this claim.

Our legitimate interests

If you need to make a claim we will track the status of that claim and we’ll need your personal details to do so.

 

5. To send you your policy:

How we use your personal information

If you have bought a policy we will send you a copy of your policy to your email.

Our legitimate interests

We will need to send you a copy of your policy documents via email.

 

6. To tell you about our products and any special offers that may be of interest:

How we use your personal information

When you provide us with your personal information we may send you additional information on other related products and special offers.

Our legitimate interests

Home Insurance is a requirement of many mortgage providers so we will send you reminders of your quote to help you fulfil this request. We will send you related information and offers that might be helpful to your home move.

 

7. To help you with an enquiry:

How we use your personal information

If you contact our team by phone or email, we will use your personal information to communicate with you and help sort out your enquiry.

Our legitimate interests

We have a responsibility to efficiently respond to any query you might have.  We want to provide the information and assistance you need so you can get the most from our services and build your trust in our brand.


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