Who are Homelyfe?

Homelyfe was created because of our own experiences when buying and managing insurance. Our founders, Peter and Andrew, were fed up with complicated, long-winded and out-of-date processes, for something as important as protecting your favourite things.

So they set to work building Homelyfe, using technology to make insurance simple. The way it should be.

We’ve selected leading insurance providers to work with, based on their competitive rates and expertise, and they bid for your business, offering their best deals so that you can compare quotes like for like. This way, you get the right cover at the right price.

From the app you can do everything from browsing quotes and purchasing, to managing multiple insurance policies and even making a claim. So no more paperwork. And when it’s time to renew we’ll automatically search to see if there’s a better option out there. Just one example of the little things we do to save you time and money.

Homelyfe will be ready in Summer 2017, so sign up and we’ll keep you in the loop about our launch.


Leadership Team

Peter Goodman

Co-Founder and CEO

Peter likes to use the latest technologies to improve established industries, just like the insurance industry. He’s started five businesses and invested in over ten start-ups, so he’s somewhat of a serial entrepreneur. His biggest accomplishment so far has been Brighter Option (now Social.com), the world’s largest Facebook ad management software.


Andrew Craven

Co-Founder and CTO

An experienced leader in the tech field, Andrew has directed the technical operations and developments of several start-ups and led them to success thanks to his motivated attitude and quick thinking, which he is now bringing to Homelyfe. As co-founder of Brighter Option, Andrew has first-hand experience of growing a start up from an idea into reality.


Simon Dixon

Co-Founder and Head of Engineering

Simon is all about web and mobile software: has over 15 years’ experience working with tech companies, and like his co-founders is something of an entrepreneur himself. Previous roles include Chief Architect at Social.com (Salesforce) where he did lots of technical stuff, like developing back-end systems and API integrations.


Toby Baker

Chief Capacity Officer

Toby is an insurance aficionado, thanks to over 26 years in Personal Lines Insurance, account management and sales – influencing and advising on all aspects of business brokerage and underwriter negotiations. At Homelyfe HQ, he keeps the whole team motivated and on track for success.


Chris Carmichael

Chief Media and Marketing Officer

Homelyfe’s resident marketing maven, Chris is launching the app to the market, drawing on his experience from working with a wealth of big name clients like HSBC and Nokia.


Michael Murphy

Product Manager

Michael is an accomplished PhD physicist, innovator, and product expert with over six years’ experience working across industries as diverse as quantum computing, apparel, oil and gas, consumer goods, and digital marketing. He’s also the official Homelyfe cake baker.



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